I’ve got ten years of experience amplifying brands, telling stories, and leading programs at companies of all shapes and sizes.

Experience

Content Strategy Lead

Pinterest
June 2023–present

I lead content strategy and UX for a number of Pinterest brand sites and experiences (Newsroom, Impact, Investor Relations and more). Partnering cross-functionally with teams from engineering to product to corporate affairs, I bring the Pinterest brand to life through thoughtful, engaging digital experiences.

Freelance Content Strategist & Copywriter

Clients: Incredible Health
May 2024–present

In my off hours, I work with Incredible Health, a fast-growing health tech startup, as a freelance copywriter, UX writer, and content strategist. I partner with the product design and growth teams to brainstorm, research, write, and optimize web and product content for users at all stages of their journey with Incredible Health.

Program Manager, Digital
Marketing & Content

Meta
2022–2023

I managed web, social, and internal storytelling for Design at Meta, a supergroup of Meta’s multidisciplinary design teams. I oversaw the end-to-end content production process, from setting strategy to crafting multi-channel content experiences aimed at attracting talent, establishing design thought leadership, and marketing design internally at Meta.

Senior Strategist, Brand & Digital

Instrument (Clients: Samsung, Google)
2021–2022

As a strategist at digital agency Instrument, I helped create world-class brand campaigns and experiences for some of the biggest companies in tech. During my tenure I set the strategy for a major brand campaign with Google and built data-driven ecommerce experiences for Samsung.

Content Strategy Lead

IDEO
Previously: Senior Digital Marketing Specialist
2015–2021

Spanning six years and multiple promotions, I performed just about every marketing function on the global brand team at IDEO, a world-renowned design firm. I served as managing editor, and later editor-in-chief, of IDEO’s award-winning design blog, growing the audience from zero to more than 125,000 readers per month. I also led IDEO’s website, social media, and email marketing workstreams and established a content strategy practice globally.