Site Build
Pinterest
Impact Hub
Role
Content Strategy Lead
Date
2024–present
Contributions
UX Strategy, Wireframing (Figma), UX Writing, Copywriting, Content Management (Contentful), Project Management, Analytics
Collaborators
Design, Engineering, Corporate Affairs, Legal, Product, Human Resources, C-Suite
About the Project
For years, Pinterest had no singular destination for users, regulators, and investors to learn about the company’s commitments to environmental and social progress. As a Content Strategy Lead, I was tasked with creating just such a destination: the Pinterest Impact Hub.
Rather than add another site to Pinterest’s catalog, the hub would be a microsite experience within the Pinterest Newsroom, where press and investors find the latest news and updates.
The challenge? Transform a 68-page PDF report detailing Pinterest’s ESG efforts (and riddled with legalese) into an engaging web experience. Working in lockstep with the report’s authors, the Corporate Affairs team, my team and I developed the site with a goal of striking the right balance between legal compliance and user experience.
I built wireframes, wrote all site pages and UX copy, collaborated with the engineering team to build new features, and oversaw a months-long approvals process that touched just about every corner of the organization, including C-Suite leaders.
