Pinterest Newsroom

About the Project

In 2023, I joined Pinterest to overhaul their Newsroom website, a destination for members of the media to learn about the latest product updates and company initiatives from Pinterest, ultimately leading to earned media coverage. The existing site had become noticeably outdated, but the redesign had been sitting in project limbo for years. Leadership was eager to see the new site launch as soon as possible.

Less than five months after I joined, my team delivered. We reimagined the experience from the ground up, creatively utilizing existing assets and systems to keep costs low and deadlines met. I personally developed the site strategy, led the wireframing process, wrote all site copy, implemented new internal processes and guidelines, and completed a large-scale content migration of 120+ stories in 8 languages.

Since launching the new site in 2023, I’ve partnered with Pinterest’s Communications and Marketing teams to expand the site’s scope, such as building a new hub for Pinterest’s social and environmental impact and resetting the editorial strategy for news content.